CRM
CRM allows to gain full insight into customers’ preferences and behavior, along the sales journey, to deliver personalized communication.
You will also get a great opportunity to fully personalize communication and make sure they will get information they are looking for.
Features
Customer behavior and preferences can be analyzed to help staff create targeted marketing campaigns to increase customer satisfaction and revenue
Examples of key information include tickets, vouchers, concessions, gift cards and loyalty, reservations, favorite cinema, favorite movie genre, sales channel and visit frequency, and more
Tasks (also related to customers)
Customer Feedback captured
Evaluation of customers using RFM Method (Recency, Frequency, Monetary)
Features
Customer behavior and preferences can be analyzed to help staff create targeted marketing campaigns to increase customer satisfaction and revenue
Examples of key information include tickets, vouchers, concessions, gift cards and loyalty, reservations, favorite cinema, favorite movie genre, sales channel and visit frequency, and more
Tasks (also related to customers)
Consider this
Real knowledge about your customers is way beyond just data. It is about linking data together. No external CRM will do that without time (and money) consuming integration. Our CRM is a native part of POSitive Cinema and by design has access to all information you need.
