The movie industry has experienced multiple difficulties over the past dozen months. Although is it now gradually recovering from the deep economic crisis caused by the COVID-19 outbreak and the following lockdowns and restrictions, all solutions that enable cinema owners to decrease operational costs are still welcomed. Among them the most frequently chosen are ticket kiosk solutions. Read our article to learn what cinema kiosks are all about and what benefits they can bring to your business.
How to buy a ticket using a cinema kiosk?
Benefits of installing ticketing kiosks
If you are not sure whether self-service kiosks will do good in your business, learn what are the most important benefits of ticketing kiosks:
- Fast and effortless ticket buying – Kiosks for cinema allow your customers to quickly buy tickets. This solution promotes spontaneous purchases and is aimed at all independent buyers. As the popularity of self-service checkouts in stores is constantly increasing, more and more customers are expecting to make purchases without interacting with a seller.
- Less staff needed – Kiosk fees are much lower than costs that you need to incur to employ someone. Also, introducing a cinema kiosk will allow you to decrease the number of employees needed to sell tickets. You can delegate them to more complex tasks.
- Better cross-selling – Self-service cinema kiosks are much more than just a regular ticket machine. They offer several additional features that allow you to sell more. For instance, once a customer has chosen their seat, a kiosk will ask them if they want to make some additional purchases such as drinks or popcorn.
- Easier management – The software collects information on purchases made with the use of kiosks. It allows to generate detailed statistics and analyze customers’ behaviors.
- All-in-one system – The cinema kiosk solution can be used not only to sell tickets at the cinema. It also makes it possible to purchase snacks and drinks, as well as print tickets that have been purchased online. And of course, kiosks can be integrated with your loyalty program.