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summary 2021

POSitive Cinema 2021 summary

The last two years have shown us better than ever that the only thing we can expect is the unexpected. When we wrote the 2020 summary last year, we were pretty sure that the most difficult year was behind us and we looked on to the future with hope. The reality, however, turned out to be different.

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cinemas special offers

How to promote cinemas special offers?

A movie company can produce a fabulous play with excellent acting, but if only a few people see the production, the cinema doesn’t earn any money. However, there is no business like the cinema business. There are many creative options when it comes to promoting your cinema.

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tickets price modifiers

Top 10 uses of ticket price modifiers

To operate as efficiently as possible, cinemas are constantly trying to spread attendance across the week and offer their patrons optimized ticket pricing and special offers, whilst ensuring at all times they are maximizing their revenue. To meet these multiple and often contradicting challenges, cinemas have been increasingly reliant on flexible pricing policies.

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