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Making the most of movie digital signage in your cinema
Digital signage is often the customers’ first touchpoint as they enter the cinema, it is a natural place to start when exploring ways of improving a customer’s experience. How to make the most out of a dynamic digital messaging solution that combines rich visuals with essential data to supercharge your cinema?

RFM analysis in the cinema industry
If you want your business to grow, you need to know who your customers are. Instead of taking them as a whole, it’s better to divide them into segments and describe key features of each group.

Helios cinema circuit with the new mobile app
Helios, a chain of 52 cinemas (the largest chain in terms of the number of cinemas in Poland) decided to create a new mobile app. LSI Software, POSitive Cinema parent company, helped to develop one.

POSitive Cinema 2021 summary
The last two years have shown us better than ever that the only thing we can expect is the unexpected. When we wrote the 2020 summary last year, we were pretty sure that the most difficult year was behind us and we looked on to the future with hope. The reality, however, turned out to be different.

Everything you need to know about omnichannel sales
One of the best ways to meet your clients’ needs and expectations is to provide them with freedom of choice. Omnichannel sale is now one of the most popular strategies among cinema owners all across the globe.

Is a self-service kiosk for cinema worth introducing?
All solutions that enable cinema owners to decrease operational costs are still welcomed. Read our article to learn what cinema kiosks are all about and what benefits they can bring to your business.

POSitive Cinema in KinoGram – a new, unique boutique cinema in Warsaw
KinoGram is a new place on the map of Warsaw – it is located in the revitalized Norblin Factory complex. This unique place, since its opening on September 10, is powered by POSitive Cinema solution.

How to promote cinemas special offers?
A movie company can produce a fabulous play with excellent acting, but if only a few people see the production, the cinema doesn’t earn any money. However, there is no business like the cinema business. There are many creative options when it comes to promoting your cinema.

Why a loyalty program is a must if you run a cinema business
All industries, no matter the size, need loyal customers. And what is the best way to attract existing customers even more? Not surprisingly, using reward programs is the checked and verified method.

“We are optimistic about the future” – an interview with Grzegorz Komorowski, the Vice-President of Helios S.A.
They have put the most difficult year in history behind them, and just opened their 52nd cinema.