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To operate as efficiently as possible, cinemas are constantly trying to spread attendance across the week and offer their patrons optimized ticket pricing and special offers, whilst ensuring at all times they are maximizing their revenue. To meet these multiple and often contradicting challenges, cinemas have been increasingly reliant on flexible pricing policies.

In this article, we take a look at how your customer’s expectations have changed during the lockdown period, what you can do to optimize your movie ticket sales and ensure your business’s long-term sustainability.

Since the coronavirus shut down movie screens in many countries, the industry was forced to find strategies for rebooting cinemas. The global pandemic has been devastating most of the movie theater business. Fortunately, there is still room for a happy

When it comes to cinema marketing, your strategy should be on par with the cinematic experience. How you should start?

We had a very clear idea on how we wanted our customers to buy tickets and food items and needed a solution flexible enough to match our concept and a solution provider that was willing to listen – says Ahmed Almukhtar the Managing Director of The Otter Group.

Of course, like everyone, we had great plans for 2020. However they have mostly been brutally swept aside – across the world movie theaters have been closed, festivals and trade shows have been canceled or postponed, and film releases have been moved to future dates or released on VoD and studio / exhibitor relations put to the test. However, let’s focus on the POSitive things that have been accomplished over the past 12 months.

If you choose to sell more rather than sell less, you will use the power of these two techniques mainly (but not limited to) with your self service sales channels.

It’s been 14 months since Muvi Cinemas opened their first cinema at the Mall of Arabia, in Jeddah. It was the first location of the only home-grown cinema brand in the Kingdom of Saudi Arabia. One year later and Muvi

Every day we see changes that make our lives easier. It turns out that most of the administrative tasks we have to carry out can now easily be done without waiting in line for hours on end, which has so far been out of the question in many parts of the world.

When we signed the contract in July 2019, nobody expected what the world would look like a year later. Those who planned a trip to Malaysia to pilot the implementation onsite had to verify their plans. The whole system was implemented completely remotely, and the whole operation ran smoothly and without any problems.