Partnership with Classic Cinemas – first-year summary

“As early as March 2020, we anticipated that it would be crucial, to not only keep moviegoers safe after reopening but also give exhibitors the proper tools to manage the inevitable changes facing the industry like shorter windows and having to rely on more diverse content” – said Gregory Siewiera, POSitive Cinema CEO. That led us to implement enhancements in our core product and the development of new features to help cinemas tackle these future challenges, converting them to revenue-generating opportunities. The key to this is the ability for cinemas to use their transactional data to make decisions and to create highly targeted offers that will ensure customers get off their sofas and return to cinemas.