It’s been 14 months since Muvi Cinemas opened their first cinema at the Mall of Arabia, in Jeddah. It was the first location of the only home-grown cinema brand in the Kingdom of Saudi Arabia. One year later and Muvi has grown at an incredible pace with 9 more locations already opened. Muvi’s impressive first location has 15 screens, 3 VIP Halls, 1,905 seats, as well as a restaurant and pizza bar on site.
Long-awaited opening
We have seen that it will be a big case for the Saudis, after all, they have been waiting for the cinemas to reopen for almost 35 years – says Gregory Siewiera, POSitive Cinema CEO. Above all else, excellence, commitment and a strong co-operative relationship are essential in the delivery of the POSitive system.
One system to rule them all
On-site POS box office and concessions sale is supported with heavily used Kiosks. For sale via the website and mobile app, we launched a transaction page and provided an API. Additionally, Muvi uses POSitive’s powerful voucher and Analytics modules. Moreover, the mobile Cinema Assistant App helps to increase efficiency – staff uses PDA devices to scan tickets, see the current schedule, block any broken seats and even track the cleaning across the auditoriums, critical during the current climate. Muvi guests appreciate the possibility of ordering F&B directly from their seats as waiters use their tablets to take their orders.
