POSitive Cinema is excited to announce that our kiosks have been successfully deployed in Helios cinemas! This is a comprehensive turnkey solution where we delivered also hardware.
Helios is the largest cinema chain in Poland.
Helios Cinemas, part of the Agora Group, began its operations in 1993, quickly gaining recognition among Polish audiences thanks to its modern cinema halls and wide range of cinematic programs. Today, Helios is one of the leading cinema chains in Poland, with 54 cinemas located in various parts of the country. The company continuously strives to improve the quality of its services and introduce innovative solutions aimed at increasing customer satisfaction. Helios emphasizes a diverse repertoire, offering both the latest blockbuster movies and independent cinema, documentaries, and Polish productions.
Higher profits thanks to promotions, up- and cross-selling
The launch of self-service kiosks has brought also many benefits for Helios cinema customers. Customers can now purchase tickets and snacks much faster without having to wait in long lines. Moreover, the interface is intuitive and easy to navigate, making the kiosks convenient to use. Kiosks also provide various language options, which facilitate service for foreigners. It supports multiple payment options such as credit cards, cash, and the use of gift cards and vouchers.
Automation of sales allows for more efficient human resource management and redirects employees to tasks that require direct customer interaction or greater engagement.
Our testing has revealed that the average transaction value at the kiosk is significantly higher compared to the regular POS. This increase is due to several factors: customers feel less judged by others, and they have more time to make their decisions. Additionally, well-designed upsell and cross-sell strategies in the kiosks effectively boost revenue by offering customers additional products that may interest them. All of this makes the cinema experience more enjoyable and satisfying.
The collaboration between POSitive Cinema and Helios is a breakthrough. Our solution not only increases customer convenience and satisfaction but also brings numerous operational benefits to the chain itself.
