POSitive Cinema enters a new territory through a multi-year agreement with New Zealand’s Silky Otter Cinemas circuit. The Silky Otter Cinema concept is determined to change the way you enjoy movies. Located in prime locations and fitted with luxurious leather recliners, Laser Cinema Projection, and 7.1 surround sound, guests can choose from an extensive menu of gourmet food and beverages, that go beyond the average popcorn set and includes desserts and a selection of premium beers and wines.
Why Silky Otter chose POSitive Cinema?
POSitive Cinema is one of the brands of LSI Software Group, a software developer with experience across a number of vertical markets. Our solutions power the operations of thousands of restaurants every day, so we perfectly understand how this industry works, what processes should be managed, and how to optimize them – says Grzegorz Siewiera, CEO of LSI Software. We have 30 years of experience behind us, so who better than us, is capable of meeting this diverse mix of requirements?
Silky Otter Cinemas will be one of the first circuits to use POSitive’s new Marketing Automation module, allowing them to create and execute personalized offers and targeted promotions. Such tailor-made campaigns are only relevant when they are based on accurate data collected from loyalty and membership programs across every sales channel. Our clients’ satisfaction is paramount for us, we want to build strong relationships with them and give them the best possible experience when coming to our cinemas, they deserve it! – says Ahmed.