There are going to be three phases on the way. We are currently in the first one where, as OMDIA.com reports, 96% of theaters are closed. With great sadness, we observe problems witnessed by exhibitors. They are struggling with the loss of the liquidity and dismissals of the staff. There are also important initiatives that gather the cinema community and raise many important issues, just to name a few:
The second stage, the middle period, where the customers will be slowly encouraged to return to the cinemas. It will be a very difficult and demanding phase for everyone. Tight cooperation between exhibitors, distributors, and everyone involved, can only lead to a win-win situation.
Distributors should be ready for cinemas reopening and when it happens wisely to deliver the content. Ensure an interesting offer on one hand and avoid delivering to many blockbusters at the same time to prevent offer cannibalization.
The cinemas need to be well managed to guarantee customer satisfaction. They should make better use of marketing tools to keep in touch with their customers and listen to their needs.
As Patryk von Sychowski recalls, we also need a strong social campaign to persuade people to go back to cinemas.
Cinema industry goals
Moviegoing is like watching a football match or a concert, live. You can do it from home, but it is an unforgettable experience when being watched at the cinema and shared with others. Thanks to this, the cinema survived all previous threats and will survive the current one. Let’s be united because that’s how we can win.